Welcome to the Third Place.
Did you know David Lynch directed a commercial for PlayStation back in the year 2000? It’s about as cryptic as a visit to the Black Lodge itself, maybe even stranger. Sony wanted their console to be the third place, somewhere exciting beyond home and work. Of course, in Lynch’s mind, the Third Place is not a game console or a social anchor, but a surreal corridor outside of time, where your doppelganger and the arm you just threw up lounge on a couch with a mummy and a duck.
“The Third Place is not up, not down, not waking, not sleeping, not the past, not the present. It’s a third thing.”
– Treavor Beattie, TBWA Creative Director
(from the Making Of)
This one didn’t air in the US. It was strictly European, for the Euro launch of the Playstation 2 on November 24, 2000. This wasn’t Lynch’s first foray into the world of advertising, either. He’d previously done ads for Georgia Coffee, Calvin Klein, and even Alka-Seltzer Plus. Why’d he do it? “The money’s good, and the added bonus is that I get to use and learn about the latest technology…”
