In the ongoing adventures of me being totally confused by the Ghostbusters reboot, yesterday Sony released a new video showcasing their latest invention — The Proton Pack™ — as a sort of early April Fools’/marketing thing.
They even sent out a press release.
But why am I still confused, you ask? Well, I’m not sure if Sony is banking heavily on nostalgia, confusion, or both, but I feel like they’re sending out mixed messages, here.
Both the video and the press release mention Dr. Egon Spengler from the original Ghostbusters, alongside his reboot equivalent, Jillian Holtzmann, despite all indications pointing to the reboot having nothing to do with the originals in any way.
That said, I’ve already shared one of the more intriguing (and probably incorrect) fan theories about the new reboot — that it takes place in a parallel universe somehow linked to the original movies. It doesn’t help that Sony’s video mentions the Proton Pack™ as a “product designed to capture content from a parallel dimension.”
Makes me wonder.
They’re probably just talking about the ghosts, I get that, but I don’t know. I’m a sucker for parallel universes, and despite everything I’ve seen and heard, I want to like the new movie. Whether through the cinema magic of re-edits and story tweaks, or some kind of marketing subterfuge — I’d like to think Sony could make something happen.